Vision & Mission

Our Vision

A place where all animals are treated with kindness, compassion, dignity and respect for their needs.

Our Values

  • Animals and their welfare are at the centre of everything we do.
  • We never put a healthy animal to sleep.
  • We will treat everyone with courtesy, understanding and respect.
  • We will be professional and accountable.

Our Stategic Aims

  • To be a centre of excellence in animal assessment, welfare, enrichment and behavioural programmes, husbandry and facilities.
  • To meet the need for our services, and educate the public so as the need reduces over time.
  • To be highly respected, both for animal welfare and as a charity.
  • To increase fundraising income and to be financially sustainable.
  • To be fit for purpose through effective governance, management, culture, communications, people and technology.